Homepage lab

Three routes for the future landing page.

The homepage is the most sensitive pattern in the whole system. These experiments test how loud, quiet, or personal the first screen should feel.

Poster hero

  • best for brand presence
  • minimal chrome
  • good fit for home

Poster hero

A strong statement with large typography and one atmospheric plane behind it.

candidate

Split editorial

  • use when image matters
  • more structured
  • slightly more formal

Split editorial

Text on one side, textured visual field on the other, with room for subtle motion.

candidate

Floating notebook

  • good for essays
  • more intimate
  • less brand-forward

Floating notebook

An introspective, note-like landing treatment that feels more personal than promotional.

candidate